MUMBAI: India's Bollywood film industry is eyeing its Asian rival China as a potential market, after a successful run of "3 Idiots", the coming-of-age comedy starring Aamir Khan.
The 2009 film, about a group of struggling students at one of India's elite universities, opened in China in October and takings have so far topped 160 million rupees ($2.9 million), according to producers Vinod Chopra Films.
"The Chinese audience identified with the societal and parental pressures on today's generation of young students seeking success," said Vinod Chopra, who helped to adapt Chetan Bhagat's novel "Five Point Someone" for the big screen.
The writer-producer-director said he was already receiving enquiries from China for his next film "Ferrari Ki Sawaari" (A Ride in a Ferrari), which is due for release at the end of April.
He and other industry figures said he hoped the success of "3 Idiots" would see more Hindi-language films released in China, where only a handful of foreign movies are allowed to be shown each year.
"This has demonstrated that universal themes will cross cultural and linguistic boundaries," Chopra added.
Indian films were popular in China in the 1940s and 1950s but ties between New Delhi and Beijing became frosty, not least because of India's granting of asylum to the exiled Tibetan spiritual leader the Dalai Lama.
SOURCE : GEO NEWS
The 2009 film, about a group of struggling students at one of India's elite universities, opened in China in October and takings have so far topped 160 million rupees ($2.9 million), according to producers Vinod Chopra Films.
"The Chinese audience identified with the societal and parental pressures on today's generation of young students seeking success," said Vinod Chopra, who helped to adapt Chetan Bhagat's novel "Five Point Someone" for the big screen.
The writer-producer-director said he was already receiving enquiries from China for his next film "Ferrari Ki Sawaari" (A Ride in a Ferrari), which is due for release at the end of April.
He and other industry figures said he hoped the success of "3 Idiots" would see more Hindi-language films released in China, where only a handful of foreign movies are allowed to be shown each year.
"This has demonstrated that universal themes will cross cultural and linguistic boundaries," Chopra added.
Indian films were popular in China in the 1940s and 1950s but ties between New Delhi and Beijing became frosty, not least because of India's granting of asylum to the exiled Tibetan spiritual leader the Dalai Lama.
SOURCE : GEO NEWS
0 comments:
Post a Comment